Goals+and+Objectives

What We Want to Achieve & Why It Is Relevant
We want people to be aware of ALL the reasons for which they consume. Brands often play a large role in the consumption of items. Think about your favourite cereal and ask yourself if you would enjoy a less expensive brand. If you chose Frosted Flakes, would you eat the No Name brand as well? We want consumers to question what they eat and why they eat it. According to ConsumerReporst.org, 23/27 of the top selling cereals in the US contain high levels of sugar, sodium, and calories (ConsumerReports.org). In addition, 9/27 cereals are 40%+ in sugar (ConsumerReports.org). In an age of obesity problems, cereals contribute to the problem. It is one of the first foods people consume in the day.