Concept

Our Concept
Products and brands surround us at all times. Something as simple as breakfast bombards us with advertisements. Consumers no longer hold nutrition and quality of food as their number one standard instead they gravitate towards brand names. 58% of children's cereals are consumed by adults over age 18 (ConsumerReports.org). In order for each brand to stand out, commercials offer false promises of beauty, happiness, health, and domestic bliss. Each year, $229 million worth of advertising is marketed to children (ConsumerReports.org). In addition, toys and other non-cereal items are included to get people to choose one cereal over the other. The food isn't even important anymore.

Here are some questions we would like to explore:

Why do we choose certain cereals over others? Is it because of the prizes inside? How does the commercial influence our choices? Is it the character on the box? Or because of the brand name itself?