Visual+and+Conceptual+References

Ideas That Inspired Us
[|CerealFreak.com] [|ConsumerReports.org] Health Blog
 * A website that allows people to insert their own text into an existing cereal advertisement created by the makers of the site.
 * Reporters invested into American children's demand for brands over nutrition.
 * 23/27 top selling cereals in the US offer high levels of sugar, sodium and calories.

[|ConsumerReports.org Diet and Nutrition]
 * Each year $229 million worth of advertising is marketed to children
 * 58% of children's cereal is consumed by adults over 18
 * 9/27 top selling cereals are 40%+ pure sugar

Videos That Inspired Us
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